5,000 years of results - Our earliest roots lie in ayurveda, the indian healing tradition based on the knowledge of life and the interconnectedness of all things. It has proven, over 5,000 years, that treating the whole person leads to greater balance and well-being, so we consider the effects of our products not only on hair or skin, but on body, mind and emotion.
DevaCurl was one of the first hair care brands to replace harsh, damaging detergents with gentle, hydrating ingredients and botanical extracts. Today, DevaCurl offers a complete line of sulfate-, silicone- and paraben-free cleansers, conditioners and styling products that deliver healthy, naturally gorgeous, frizz free curls.
Launched in 2004 strictly as a passion project, Billion Dollar Brows quickly turned into a mission to save the world from bad brows. Billion Dollar Brows has garnered fans worldwide because of its pursuit to produce excellent products. It was featured on The Doctors TV show, E! News, Fox 11 News, as well as in magazines such as Self, Redbook, Vanity Fair, and New Beauty.
Color Wow is the latest innovation from Gail Federici, co-founder of John Frieda's hair care company and visionary behind their ground-breaking formulas created to address problems specific to frizzy hair and blondes. Formulated by Dr. Joe Cincotta, PhD cosmetic chemist, Color Wow is a complete range of new technologies that resolve problems associated with color-treated hair….including dreaded roots… AND amp up the "wow factor!" everyday.
View our video on DIY gray coverage!
Style Edit was founded on the sweeping belief that gorgeous, healthy, look-at-me hair is a universal right. Spurred by a conversation among leading stylists, we noticed many of clients’ most crucial hair concerns were left unsolved. With a void of effective product fixes, great hair becomes a thing of mystery: something revealed in your stylists’ chair, only to vanish when back to your own routine. Thus began our quest for salon-worthy hair for every day, and a fix at your fingertips for every need.
Say HELLO to the knights in spiral armor - invisibobble® ORIGINAL, the traceless hair ring in eight all-time-colors, invisibobble® POWER, the strong grip hair ring, and invisibobble® NANO, the styling hair ring! Hair caring, less headaches, no split ends - invisibobble® has it all! The revolutionary hair tools put an end to all challenges you've had tying up your hair. Try it yourself and make invisibobble® your new hair affair, because invisibobble® is THAT SIMPLE!